How to advertise

Resilience Forward takes a service approach to advertising. We will work with you to put together a cost effective package that meets your needs – and we won’t stop there. We will agree clear KPIs with you to measure the performance of your campaign and we will meet with you regularly via Teams or Zoom to discuss ways to tweak things and to brainstorm new ideas.

Lead generation

Lead generation is central to most companies’ marketing and we can work with you to develop strongly performing lead generation campaigns, including any of the following areas:

  • Persona-based targeting: we can help develop various personas and suggest ways to reach people in these groups.
  • Content – make use of our long experience in developing content for the resilience and business continuity profession to help write your lead generation resources.
  • Form hosting – we can host lead generation forms for you, or we can push people at your own hosted forms.


Because we focus on developing unique packages we don’t have a rate card – but we will assess what the cost of a similar campaign would be using Google Ads and other such sources and will ensure that we beat any equivalent campaign cost.

KPI based guarantee

As well as ensuring that we are always competitive on cost we also provide a service level agreement based on the KPIs that we agree with you. If we don’t meet the KPIs you don’t pay anything. It’s as simple and no-strings-attached as that.