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You are at:Home»Managing resilience»C-suite and the board»Academic research highlights why relying on AI may lead to poor decision-making (Page 9)
C-suite and the board

Academic research highlights why relying on AI may lead to poor decision-making

February 16, 20263 Mins Read
A person chooses between two blocks, on marked with a green tick and one with a red cross.

Guidance based on artificial intelligence may be uniquely placed to foster biases in humans, leading to less effective decision-making, say researchers, who found that people with a positive view of AI may be at higher risk of being misled by AI tools.

In a study entitled Examining Human Reliance on Artificial Intelligence in Decision Making, published in Scientific Reports, 295 participants were asked to judge the authenticity of 80 faces, half of which were real and half created by AI.

The task was accompanied by text providing guidance – supposedly from humans or from AI – giving predictions as to whether the face was real or fake.  Examples of guidance include: “Based on the predictions of 100 humans with expertise in facial recognition, this is a synthetic face,” and “Based on an algorithm trained to classify real and synthetic faces, the prediction is this is a real face”.

However, unknown to the participants, the guidance was correct only half of the time. 20 of each type of face (real or synthetic) were presented alongside correct guidance and 20 alongside incorrect guidance. The faces appeared in a random order, and participants were unaware of the manipulation of real vs synthetic faces and correct vs incorrect guidance.

Following the task, participants were asked to complete the human trust scale and the General Attitudes towards Artificial Intelligence Scale (GAAIS), which measured their propensity to trust other people as well as their general attitudes towards AI.

The results revealed that more positive attitudes toward AI produced a reduced ability to discriminate between real and synthetic faces, but this was only the case for those who received AI guidance, not for those who received human guidance.

Lead author Dr Sophie Nightingale of Lancaster University said:

“Understanding human reliance on AI is critical given controversial reports of AI inaccuracy and bias. Furthermore, the erroneous belief that using technology removes biases may lead to overreliance on AI.”

“The public are increasingly being offered AI solutions to help them to navigate decision making in the real world. But our findings suggest that AI-driven support tools may be uniquely placed to engender biases in humans and may ultimately impair rather than elevate decision making.

“Specifically, more positive attitudes toward AI produced a reduced ability to discriminate between real and synthetic faces but this was only the case for those who received AI guidance, not for those who received human guidance. This highlights how people with a positive view of AI may be at higher risk of being misled by AI tools.”

She added that more research is needed to understand precisely how humans use AI guidance in various contexts.

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